Integrated Panel Management for results eight times faster

Normally it takes time to establish a research panel and to collect “pre” data for any evaluation of marketing actions.

However, at NexGen we are pioneering the collection of integrated data on your market built from a panel of your own customers and/or prospects. That is to say collecting information on behaviour AND attitudes in one place and on one panel. The immediate advantages are substantial because it’s through this means that we can give you a complete insight into the way your markets work.

 

However, it also places us in a great position to monitor changes caused by new marketing initiatives. As we already have data on both attitudes and behaviour we are able to start any evaluation immediately. On a typical project we can deliver meaningful results within four weeks compared to thirty-two weeks for a conventional project. In fact – if the marketing programme is national scale and we have established our initial research data – we can even provide an evaluation retrospectively.